Local SEO panel from SMX Advanced
If your like me and could not attend the SMX Advance event in Seattle you'll have to settle for reading about it on the web.
Matt McGee welcomed the speakers, and then the first up-at-bat, Mike Ramsey, took to the podium. Mike started off by confessing that he loves Twitter profile pictures. Above all, he loves, why… Matt McGee’s! Why does he love it? The color contrast- black against [pale] white; the (one) eye follows you everywhere; that knock-ya-out smile. What does this have to do with local SEO? Absolutely nothing.
So, without further adieu, it was onto Mike’s presentation… A.K.A…
The Nifty Report: 2011
This report was a deep dive into data of local search results his team had recently conducted, examining four different search phrases across four different locations, all pertaining to dentist listings. Interestingly enough, the results all integrated o-pack results (not 7-pack results). Bear in mind, there are two different algorithms that determine 0-pack results vs 7-pack results. Mike looked at the listings for those links that ranked 1-7, then 50-56.They wanted the wide gap to observe obvious differences in high vs. low ranking sites. Essentially, the findings we looked at spanned 28 high ranking listings vs 28 lower ranking listings.
Right-o. Onward!
Places Page Data
- The first thing on the SERPs are claimed listings.
- Typically, claiming your listing is a rule of thumb SEO tactic – but the data shows it might not be the biggest deal regarding improved rankings.
- Claiming listing gives you control over how listing appears (that’s good!)
- But it does not necessarily affect ranking
- Some of the highest ranking listings in this study were actually NOT claimed. Interesting.

- The ones that are really doing poorly… 20 of the 28 listings were claimed. Very interesting…
