Local SEO panel from SMX Advanced

If your like me and could not attend the SMX Advance event in Seattle you'll have to settle for reading about it on the web.

Below is an excerpt from a Hardcore Local SEO Tactics article from the aim clear blog. It's worth the read just for the straight information for sure. Go check it out here: http://www.aimclearblog.com/2011/06/08/so-where-are-you-actionable-local-seo-tactics-from-smx-advanced/

Matt McGee welcomed the speakers, and then the first up-at-bat, Mike Ramsey, took to the podium. Mike started off by confessing that he loves Twitter profile pictures. Above all, he loves, why… Matt McGee’s! Why does he love it? The color contrast- black against [pale] white; the (one) eye follows you everywhere; that knock-ya-out smile. What does this have to do with local SEO? Absolutely nothing.

So, without further adieu, it was onto Mike’s presentation… A.K.A…

The Nifty Report: 2011
This report was a deep dive into data of local search results his team had recently conducted, examining four different search phrases across four different locations, all pertaining to dentist listings. Interestingly enough, the results all integrated o-pack results (not 7-pack results). Bear in mind, there are two different algorithms that determine 0-pack results vs 7-pack results. Mike looked at the listings for those links that ranked 1-7, then 50-56.They wanted the wide gap to observe obvious differences in high vs. low ranking sites. Essentially, the findings we looked at spanned 28 high ranking listings vs 28 lower ranking listings.

Right-o. Onward!

Places Page Data

  • The first thing on the SERPs are claimed listings.
  • Typically, claiming your listing is a rule of thumb SEO tactic – but the data shows it might not be the biggest deal regarding improved rankings.
  • Claiming listing gives you control over how listing appears (that’s good!)
  • But it does not necessarily affect ranking
  • Some of the highest ranking listings in this study were actually NOT claimed. Interesting.

Claimed Places Data | SMX Advanced

  • The ones that are really doing poorly… 20 of the 28 listings were claimed. Very interesting…
And that's just the beginning go check out the rest of the post for some great information.

Local Search and Mobile Marketing from TurnUp Local

Are National Chain Stores Going To Take Over Local Search?

A great article from Search Engine Guide that points out what is inevitably coming to the local search space. Small businesses better watch their backs and if they are not participating in local search had better start now or miss the boat.

"I've been spending a lot of time recently looking at local search, and discussing its importance with dozens of small businesses at the events I speak at. One discussion keeps coming up that I believe is terribly misguided. Small businesses think that their only competition in local search will come from other small businesses. So, as long as they stay ahead of their local competition, they are fine. I don't believe that viewpoint will turn out to be correct in the end.

My belief is that the biggest competition that small businesses will face in local search will be large businesses. What local hardware store is not viewing Walmart and Sears as big competitors? Why don't you think that will play out online, too? And from the viewpoint of what's best for the searcher, why shouldn't it?

I know, I know, you aren't seeing that now, so why worry about it? My answer to that is: By the time you do see it, it will be very hard for you to fight back."

Check out the rest of the article here it's worth the read: http://preview.tinyurl.com/4hsjz9h

Local Search Optimization  from TurnUp Local

Using location based social media: An interview with foursquare

I've been hearing loads of people talking about how "they don't get it" in reference to Foursquare and it's worth pointing out how many people were having trouble understanding Twitter as well. I would definitely recommend familiarising yourself with Foursquare now - especially if you work with any local companies.

The growth of Foursquare, Gowalla & Facebook Places has been extremely convincing, and the limited number of people making use of the "Specials" available by your local business (for FREE) with Foursquare seems like an obvious missed opportunity - ignore Location-Based social media at your own peril.
 

Read the full article here: 

Local SEO offered at: http://turnuplocal.com

Select a Natural Body Lotion to Stop Irritations

Woman-washing-face-main_full

Those of you choose a natural body lotion are making a choice for the long term not to mention the fact that there are not any chemicals to get into the blood stream. These Natural lotions are great for using as a firming body lotion and keeping it looking and feeling young.

The natural option is the best option for anti-aging solutions also. These Natural body products are less likely to create any kind of irritation or dryness that would damage the skin unlike the other options out on the market.

Many of the bigger lotion companies will use synthetics to get their body lotions to give the desired effects but they are just temporary and can cause adverse reactions in some people.

Making the organic choice assures the user that by choosing a natural body product they are getting the best the nature has to offer for their skin and by choosing a natural body lotion you are making the choice to keep you skin looking young for many years to come.

So the next time you are at the store choose a natural body lotion for yourself and fight the urge to go with the same old thing you have always been buying.

Make the Right Choice When it Comes to Natural Lotion

The big lotions companies keep telling you their product is the best product and you believe them. It's like being brainwashed someone tells you something enough times you start to believe it.
No matter what the big companies tell you about how great their product is a natural body lotion is the best body lotion when it comes to hydrating and healing the skin. The others just dry it out more so close your ears and open your eyes to what is going on.

Some cosmetic products can cause harmful reactions due to the chemicals found in them you can always go with a natural solution and sleep easy know that there are no chemicals to harm you or your skin. It's not all that hard to find a natural body lotion just make sure that it's all natural and not just a claim on the bottle.

Make sure that the ingredients in the bottle are actually all natural and you can pronounce all the ingredients and all natural means no preservatives or dyes either. Other body lotions can also contain pesticides. Scary I know.

Just think about your skin next time you make a body lotion choice. After all what you put on your skin goes right into your bloodstream. Think about that one for a bit.

What you need to make sure you are getting are natural body product but also a lotion that will help keep you skin young and smooth. Natural body lotions tend to work as firming body lotions too.


Alot of the big companies products used over time will actually block the skin from getting the necessary vitamins and nutrients it need from the product you are using. What's the point? If you you a natural lotion that will not be the problem.

So If you actually want heal your skin and your body instead of do damage. Make sure you use a natural, firming body lotions as an alternative. A natural body lotion will improve the look and feel over you skin in a short period of time. No more rough, dry, cracked, wrinkled skin. You only get one shot with your skin so make sure you choose a natural body lotion.